Thursday, February 24, 2011

Creating a Great Logo Design

 When creating a logo there are a number of things that must be taken into consideration before the process can really truly begin. The most important step is always meeting with, not necessarily in person, the client or plan out some of the concept for the logo. The major concern should always be on the message that is to be conveyed through the logo. With that in hand the process of actually constructing the logo itself can actually begin. The next thing to do, which all of the steps ultimately link back to the meeting with the person who wants the logo, would be to figure out the layout of the logo and the the color palliate and locations. Should any font be used in the logo, which from what I have seen is 9 out of 10 times true, then it needs to be legible with a proper contrast. Now after the logo is all designed there is still another concept that is left, the actual positioning of the logo and the overall flow of the design, which isn't always left to the designer of the logo.

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